Making Marketing
Make Money
Back in the 20th Century
Marketing Made Money
Back in the 20th Century sales and marketing people were often heroic. They delivered up brilliant branding and advertising campaigns, insightful public relations and hard hitting promotions and events. During good times making marketing make money was a piece of cake. And in economic downturns, sales and marketing often saved the day.
From the start of the Industrial Revolution (mid 1800s), through the late 20th Century, marketing made a great deal of money. But, that was then. This is now. And, here in the 21st Century something fundamental has changed.
Today, Making Marketing Make Money
Requires Connecting Three Dots
Today, amidst unparalleled economic turmoil, 20th Century sales and marketing methods are failing at an unprecedented rate. This failure is evidenced by the fact that, on average, a Fortune company Chief Marketing Officer survives in any given job for only about two years. Average survival time for senior sales executives is less.
In todays challenging economy, the only way that sales and marketing can hope to measure up is by connecting the three business process "dots" that Promise, Produce and Deliver what customers want. And, the only way that those dots can get connected is through the work of a well trained cross-functional sales and marketing team.
BPI for SalesSM Connects The Dots
That Make Marketing Make Money
Through his work with several dozen Fortune 100 companies and several hundred smaller businesses, Dr. Bob Roth developed the BPI for SalesSM method. Employing the BPI for SalesSM approach companies connect their business process dots that Promise, Produce and Deliver what customers want (and will pay well for). They increase sales revenues and liquidity and build a foundation for growth.
To learn more about how BPI for SalesSM connects the dots, click here.
For dot-connecting news, click here.
To view the latest articles by Dr. Bob Roth, please click here.